What if the best research tool ever made existed before you were even born?

Nowadays, most researchers get caught in the fervour of internet research. And it’s true that access to everything from world-class journals to crowd-sourced Wikis has streamlined the entire process.

However, technology has made an old tool even easier to use: audio transcription. Analysing interview transcripts for research can now be managed easier.

Professional transcription research allows you to follow up on what you have discovered with speed and clarity. It not only makes research easier but also eases the entire creative process. Wondering why audio transcription is so important for research? Keep reading to discover the answer!

What Is Transcription Research?

We are going to focus on the many benefits of transcription. First, though, we must define what audio transcription is and how you may go about it.

For academic and business research, much of the world is still dominated by audio and video. Not everything is in a research article or accessible database: instead, this content demands that the user pay attention to it one syllable at a time.

There are obvious problems with this, though. It takes a lot of time to listen to everything, and if you’re not careful, it’s easy to overlook key details.

The purpose of transcription, then, is to make using this research easy. And that usually means relying on third-party transcription services to convert that content.

Doing so is convenient, but it does come at a cost. So, is transcription worth it for your purposes and those of your institution? Keep reading and find out.


Let’s be honest: much of the audio and video content you encounter is annoying. Speakers tend to revert to verbal tics, complete with lots of “um” and “uh” and periods of weird silence.

That’s bad enough, but what happens when they actually say something very useful? You typically need to rewind to hear it again, and it’s easy to go back too far or not far enough.

So, you are faced with one of two unenviable options. The first is that you lose a lot of time as you frequently stop, rewind, and start again. The alternative is to avoid such stopping and potentially miss key details.

However, having someone transcribing interviews gives you a powerful third option. You get all the details while saving time; that’s what we call a “win/win!”

Easily Searched

Be honest: what’s your first instinct when you encounter a giant article for your research?

Most of us quickly search that article for key terms. Simply put, this is a time-saver: why wade through 40 or 50 pages when you can quickly confirm the article is irrelevant to your research?

Unfortunately, most audio and video interview content do not have this functionality. If you have an hour-long interview, then you may need to listen to the entire hour before realizing that this information is useless.

Transcription services, then, can be a real game-changer. You can have all of your content turned into transcripts that are quickly read and can be easily researched.

Think of this as an investment in the future productivity of your workers or students. When you save them this much time, they are likelier to become even more productive.

Better Work Balance

Speaking of better productivity, have you ever broken down how much time you spend on an actual research project?

Many people find the actual process of writing to be the easy part. Once you have all the evidence in place, this is where you share your findings with the world, and it can be genuinely exhilarating.

However, writing is only a fraction of the process. The rest is spent doing a small mountain of time-consuming research.

When you have content transcribed, you are saving time on multiple levels. First, you are saving your researchers from the time it may take to transcribe content themselves (which will take even longer since they are likely not trained in this skill).

And like we mentioned before, you are saving time by making it easy for others to simply scan and search this content. This means they get to put more time and effort into creating a final product that everyone is happy with.

Open Access

Once upon a time, precious research was hidden away from most people. In fact, the “Ivory Tower” may as well have been literal, with fascinating research trapped behind ancient walls like a princess in a medieval tale.

Now, there is a worldwide push towards open access. And this goes part and parcel with another modern push: crowdsourced research and information.

Many researchers are now part of global partnerships and teams. However, this has necessitated the decentralization of content so that everyone has free and equal access to it.

By having this content transcribed, you open the door for it to be accessible. You also open the door to the kinds of pioneering international partnerships that are likely to put your institution on the map.

The Call to Action

Qualitative research has a well-deserved reputation for being more difficult than quantitative research. The latter is easy to understand and can help to promote immediate action. The latter requires intense amounts of additional work before you can do anything with it.

Obviously, when qualitative research includes audio and video content, it is that much harder to turn it into something actionable. But transcription in qualitative research is a way to change all of that by providing interview transcripts. Data transcription in qualitative research is, therefore, the way to go.

By making content accessible and easily searched, you can help researchers to find patterns and trends they might have otherwise been overlooked. And if you’re interested in discovering such patterns to find the next “big thing” in academia or business, then transcription is here to help.

Transcript Research Is A Time Saver

Now you know more about what transcript research is and how it can help your business or institution. But do you know who can actually help transcribe your content?