Discover the Benefits of Adding Video Captions to Your YouTube Content: Increased Engagement, SEO Boost and Accessibility for All
In this article, we’ll explore the importance of captions in YouTube videos, delving into why they matter, the benefits they provide and how you can easily add captions to your videos.
Discover the Benefits of Adding Captions to Your YouTube Content: Increased Engagement, SEO Boost and Accessibility for All
You may be asking yourself why captions are important for YouTube videos. Youtube subtitles are a valuable tool that must be implemented as soon as you’ve completed this article, if you have not already done so. Below are at least four benefits of adding captions to your video content:
1. Improved Accessibility for All Viewers
2. Boosted Search Engine Optimization (SEO)
Captions help your videos rank higher in YouTube’s search results and Google’s organic search results. This is because video captions provide additional information about your video’s content to search engines, making it easier for them to understand and categorise your videos. This increased visibility can help you reach more potential viewers and drive more traffic to your channel. This method of YouTube SEO is a less tedious and cost-effective way to achieve that fabled page one ranking.
3. Increased Viewer Engagement and Retention
4. Better User Experience
Captioning Price Calculator
Quote or Order
Use our Captioning Calculator to get an instant quote or to place an order now.
What are the costs?
Costs are calculated per recorded video minute.
How long are quotes valid for?
Quotes are valid for 30 days from date of quotation. Save your job as a draft should you wish to complete your order at a later stage.
How do I upload my files?
Video files can be uploaded via our secure online workflow system. Get started here.
What is returned to me?
Once files have been processed, you will receive a notification with instructions on how to collect your caption files (.srt and .vtt) and accompanying transcript.
How to Add Captions to Your YouTube Videos
Create Captions Yourself
To create captions yourself, you’ll have to transcribe your video’s audio and then add the captions to the video using YouTube’s video editor. This option, while slow and more time-consuming, is best if you want to have complete control over the captions, ensuring that they’re accurate and match your video’s content. It can also be a monotonous process. Consider outsourcing the transcription part, which saves you some time to add in the accurately transcribed text.
Use YouTube’s Automatic Captioning Tool
YouTube also offers an automatic captioning tool that uses speech recognition technology to generate captions for your videos. This option is faster and easier than creating video captions yourself, but it’s important to review and edit the captions generated by the tool to ensure they’re accurate and match your video’s content. The automatic captioning tool is notorious for making hilarious mistakes, not so funny when your business depends on the accuracy of your words.
In conclusion, captions are a critical component of successful YouTube videos, providing a host of benefits to both you and your viewers. From improved accessibility and SEO to increased engagement and retention, captions can help you reach more potential viewers and drive more traffic to your channel. So don’t neglect to add captions to your videos. Video captions could very well be the key to unlocking your YouTube success!
With a 21-year track record of excellence, we are considered a trusted partner by many blue-chip companies across a wide range of industries. At this stage of your business, it may be worth your while to invest in a human transcription service that has a Way With Words.